Senior Marketing Manager, SEO & Content

 GoFormz – San Diego, CA

Job Description

The Marketing Manager, SEO & Content, creates and executes strategies to grow organic traffic, engage target audiences, and convert visitors into qualified leads. We’re looking for a data-driven, creative, and strategic Marketing Manager to own and optimize our content marketing efforts, drive SEO performance, own organic traffic analytics, and derive insights that inform our growth strategies.

Duties/Responsibilities:

• Own our comprehensive SEO strategy, including on-page, off-page, and technical SEO
• Optimize existing content for conversion, readability, and SEO performance.
• Lead SEO efforts, including keyword research, technical audits, backlink strategies, and performance tracking
• Collaborate with web development to improve site architecture ensuring website content is organized logically with clear hierarchy
• Monitor site health and collaborate with web dev to remediate issues; ensure mobile responsiveness and core web vital targets are met
• Monitor algorithm changes and adapt strategies accordingly to maintain and improve SERP, AIO and LLM rankings
• Own marketing performance reporting related to web traffic, content engagement, SEO metrics, and subsequent lead generation
• Administer and update reporting dashboards on platforms like Looker Studio and Mixpanel to clearly communicate SEO and site performance to stakeholders
• Establish goals and select clear KPIs for evaluating the success of SEO campaigns
• Monitor website performance using tools like Google Analytics, Mixpanel, SEMrush/Ahrefs, MouseFlow, Search Console and GEO tools to identify organic traffic trends, gaps, and opportunities
• Participate in developing the GoFormz content calendar, aligning content production with our top segments and personas
• Contribute to site content production, eg blogs, articles, and paid content development
• Conduct competitive analysis to identify opportunities and gaps in search performance
• Manage and maintain key SEO assets such as robots.txt, XML sitemaps, and canonical tags
• Advise on URL structure and ensure URLs are SEO-friendly
• Advise on redirect strategy and direct web dev to map redirects as needed

Required Skills / Abilities:

• Expert-level experience with GA4
• Strong understanding of technical SEO
• Strong experience with SEO tools: SEMrush, Ahrefs, Screaming Frog
• Familiarity with LLM optimization techniques and tools
• Familiarity with HTML/CSS and technical SEO concepts
• Proven track record of scaling organic traffic and content performance
• Strong understanding of content marketing best practices
• Experience optimizing content in accordance with SEO best practices and in alignment with specific audience needs
• An analytical mindset with the ability to translate data into strategic insights
• Excellent written and verbal communication skills

Education and Experience:

• Bachelor’s Degree in marketing or related field
• 5+ years of experience in digital marketing

What's it like to work at GoFormz?

• We pay well – at or above market. Plus, you’ll get equity in the company.
• Employee medical and dental paid by the company; you just cover vision.
• 4 weeks (160 hours) accrued paid vacation in your first year.
• 401(k) with company match
• Options to work from home or from our vibrant office in downtown San Diego where we provide complimentary parking or a monthly MTS pass.
• We care about your physical health. Our office is equipped with automatic sit/stand desks, plus you’ll get a company-paid membership to the Broadway Athletic and Swim Club located in the same building.
• Everyone has the best hardware for doing their particular job. You tell us what that is.
• We have a fantastic team that gets stuff done and is fun to work with!
• The environment is fast-paced, so you will see the results of your work immediately.
• You will have plenty of opportunities to use and learn cutting-edge technologies.
• Tuition reimbursement program.
• Partially paid maternity/paternity leave.

The bottom line…

If you love working in a fast-paced and collaborative environment; have a passion for helping customers and internal staff; are great at solving complex problems and have a “can do” attitude – We want you!

About GoFormz, Inc.

GoFormz is the leading digital forms solution for businesses of any size and industry to digitize their forms and related processes, resulting in significant savings and more productive operations. GoFormz’s Cloud-based platform allows users to create, customize, and manage digital forms. These forms can capture information, automate workflows, and improve business workstreams. Users can create electronic versions of their existing paper forms and documents making it easier to gather and analyze data digitally. GoFormz is backed by leading venture capital firms, including Cloud Apps Capital Partners, Glynn Capital, and Shasta Ventures.

GoFormz, Inc is an Equal Employment Opportunity employer. Please no H-1B applicants at this time.